Video StillsWellness
Drift Sleep
Calming creative for a restless market
2.4x
ROAS
Stable at scale
-40%
Frequency
Creative fatigue
2.3M
Reach
Monthly impressions
The Challenge
Drift Sleep's sleep supplement ads were experiencing rapid creative fatigue. They needed a steady stream of fresh angles to maintain performance at scale.
Our Approach
We created video still sequences and static variations that could be rapidly iterated. Calming color palettes, benefit-focused messaging, and sleep science angles kept the creative fresh.
The Results
Creative fatigue dropped 40% with the increased volume. The brand maintained 2.4x ROAS while reaching 2.3M monthly impressions—up from 800k.
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