Scale your beauty brand profitably on Meta.

AI powers the intelligence layer: competitor research, audience analysis, account audits, performance reporting, and brief generation. For example, AI helps us identify which ingredient angles your competitors are running and which transformation hooks are trending in your category. But the creative itself is crafted by humans who understand beauty brands and what converts on Meta. AI handles data. Humans handle craft.

First batch in 48 hours. Ongoing iterations typically 24–48 hours.

Beauty brands only. Skincare, hair care, fragrance, and personal care brands advertising on Facebook and Instagram. We don't do DTC generalist work — beauty has specific creative standards, compliance requirements, and consumer psychology that generalist agencies miss.

Product images, brand guidelines if you have them, and access to your ad account for performance data. That's it.

Both. We manage your full Meta Ads account: Facebook, Instagram, the lot. Strategy, creative production, media buying, and ongoing optimisation. One team, no handoffs.

Most AI agencies use AI to generate content. We use AI for research, data, and intelligence: competitor analysis, audience insights, performance reporting. The creative strategy and craft comes from humans who know what converts on Meta for beauty brands. You get the analytical depth of AI with the creative quality of a specialist team.

For Beat Your Best Ad: if none of the 10 variations outperform your control within 14 days, you get a full refund and keep everything — the Ad Library Diagnostic, Competitive Snapshot, Creative Testing Roadmap, Loom walkthrough, and all 10 creatives. That's £5,250 worth of work, yours to keep. For our Growth Engine retainer: if we can't improve your ROAS within 30 days, you don't pay. We only win when you win.

It's a deliberate entry point. We want you to experience the quality of our work — the Ad Library Diagnostic, Competitive Snapshot, Creative Testing Roadmap, Loom walkthrough, Executive Summary, and 10 custom creatives — before committing to a retainer. The package is worth £5,250, but we price it at £500 because most clients who see the results choose to work with us long-term. It's how the majority of our retainer clients started.

That's exactly what structured testing is designed to answer. We test transformation hooks, ingredient angles, routine builders, and offers systematically, then analyse the results and report back with clear insights. You'll know whether founder-led content outperforms UGC for your brand, and which price points and offers drive the best ROAS. Backed by data, not gut feel. And if we can't beat your best ad, you get a full refund.

First batch of creative lands in 48 hours. Within the first 2 weeks you'll have data on what angles and formats are working for your audience, plus a report explaining why. The retainer model is designed to compound: each round of testing builds on the last, so ROAS improves over time.