Cheap MQLs are expensive.
Form fills and free trials look like growth until sales tells you the pipeline is junk. We connect paid media to your CRM and optimise for pipeline and closed-won revenue - not MQLs that never convert.
Where SaaS ad budgets leak.
Lead volume is easy. Qualified pipeline that closes is the hard part. Here's where SaaS spend usually goes missing.
MQLs that don't become pipeline
A spike in trials or demo requests means nothing if sales can't close them. We optimise to SQLs and pipeline, feeding CRM outcomes back into targeting and creative.
Cheap leads, empty pipeline
Volume metrics inflate every dashboard and starve the numbers that matter. Chase cost per lead and the platform finds you cheap leads. We judge campaigns on cost per SQL and pipeline created.
Trials that never convert
Getting the trial is half the job - most never become paying customers. We test landing pages, messaging, and onboarding entry points to move more trials into revenue.
Attribution that stops at the lead
B2B deals take months and touch many channels, so reporting that ends at the form fill hides what actually works. We connect spend to closed-won revenue.
Case studies
75% decrease in CPSQL
AI Logistics Software
B2B SaaS
What our clients say
“In a single quarter, Copixel took paid media from a line-item we'd written off to our most powerful pipeline generator. Going from near-zero to over $2M in pipeline and securing a 3x budget increase from our board speaks for itself.”
Brandon Nehrkorn
VP of Marketing
“Copixel rebuilt our Google Ads from the ground up: fixed tracking, shut down junk traffic, and captured the non-brand demand we were missing. We hit our best CAC in 18 months, doubled Google Ads conversion rate, and reached a 50% trial to customer rate - the highest in our history.”
Jeff W.
Marketing Director
Introducing the Click-to-Close Loop.
Here's how the Click-to-Close Loop plays out for a SaaS pipeline - we don't scale spend until the path from click to closed-won deal works end-to-end.
Trace the full path from ad click through trial, SQL, pipeline, and closed-won deal. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, trial flows, tracking, and CRM data. Find where lead quality leaks - the MQLs that never become pipeline, costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Trial and demo entry points tightened. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on SQLs and closed-won revenue, not lead volume.
Feed closed-won revenue back into the loop. Budget shifts toward the campaigns that produce real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through trial, SQL, pipeline, and closed-won deal. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, trial flows, tracking, and CRM data. Find where lead quality leaks - the MQLs that never become pipeline, costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Trial and demo entry points tightened. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on SQLs and closed-won revenue, not lead volume.
Feed closed-won revenue back into the loop. Budget shifts toward the campaigns that produce real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
Do you understand B2B SaaS funnels?
Yes. We've taken SaaS paid media from a written-off line item to the top pipeline source - $2M in pipeline for SHARE Mobility in a single quarter, a 50% trial-to-customer rate for Salesmsg, and a 75% drop in cost per SQL for a logistics platform.
Our trials and demos are up but sales says the leads are junk. Why?
Because volume metrics optimise for the wrong thing. When the platform chases cheap leads, it finds cheap leads. We optimise to SQLs and pipeline by feeding CRM outcomes back in - so the algorithm learns what a real customer looks like.
We have a long sales cycle. Can paid media even be attributed?
That's exactly why we connect ad spend to your CRM. We track which campaign produced which closed-won deal, even months later, instead of stopping at the lead.
Where would you start?
The £100k Revenue Sprint - a paid review of your accounts, tracking, landing pages, and trial flow - so we're working from real pipeline data, not guesses.