You can't tell which ads actually pay.
"Where did my money go?" If your reporting stops at the form fill, every optimisation is a guess. We connect ad spend to your CRM and rebuild tracking from the first click to closed-won revenue, so you can see which campaigns produce customers - and fund them.
Where attribution breaks.
When the numbers stop at the lead, the whole account is optimised on guesswork. Here's where measurement usually goes missing.
Reporting stops at the lead
Cost per lead, conversion rate, click-through - none of it tells you which ad produced a customer. We track from first click to closed revenue, so you optimise on what actually pays.
Broken or missing tracking
Gaps in tracking mean the platform learns from the wrong signals and you optimise blind. We rebuild measurement with full UTM coverage and CRM integration - one source of truth.
No CRM connection
If ad spend and your CRM never talk, the algorithm never learns what a real customer looks like. We close the loop so closed-won revenue feeds back into bidding.
Long sales cycles, lost credit
When deals take months, the channels that started them get no credit and get cut. We attribute revenue back to the campaign that produced it, even months later.
Case studies
What our clients say
“Copixel supported us during a critical growth phase. They built a sophisticated full-funnel acquisition engine across Google and Meta - with tracking and CRM integration that let us optimise for real revenue, not vanity metrics. Strategic, deeply analytical, execution-focused - one of the strongest performance marketers I've partnered with.”
Isabel
Head of Marketing
“Copixel rebuilt our Google Ads from the ground up: fixed tracking, shut down junk traffic, and captured the non-brand demand we were missing. We hit our best CAC in 18 months, doubled Google Ads conversion rate, and reached a 50% trial to customer rate - the highest in our history.”
Jeff W.
Marketing Director
“Thanks so much for everything you've done with us over the years. I've really appreciated the results you've driven and how easy you've made it to work together. You've been a real partner to the team.”
Hayden Wood
CEO
Introducing the Click-to-Close Loop.
Our system for turning ad spend into closed-won revenue. We don't scale spend until the path from click to closed deal works end-to-end.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
Why is attribution such a big deal?
Because everything downstream depends on it. If you can't see which campaign produced which customer, you're optimising on guesses - usually toward cheap leads. We rebuild tracking from the click to closed revenue, so the budget follows what actually pays.
What does 'connect spend to the CRM' actually mean?
Every lead tagged from first click through to closed-won, flowing back into the ad platforms. For Beams we built one source of truth from click to closed revenue across Google and Meta; for SHARE Mobility, self-reported attribution showed which spend actually generated pipeline.
Can you attribute a long B2B sales cycle?
Yes. We track which campaign produced which closed-won deal even months later, instead of stopping at the lead - so slow-burning channels get the credit they earn.
Where would you start?
The £100k Revenue Sprint - a paid review that includes a full tracking and measurement audit - so every optimisation after it works from real revenue data.