Your Google Ads are buying clicks, not customers.
Google spends your budget on whatever you tell it to optimise for - and most accounts optimise for cheap clicks and form fills. We rebuild your Google Ads to bid for booked calls and closed revenue, connecting every campaign to your CRM so the algorithm learns what an actual customer looks like.
Where Google Ads budgets leak.
Google Ads rewards whatever you optimise for. Point it at the wrong signal and it finds you cheap clicks all day. Here's where the spend usually goes missing.
Bidding for clicks, not revenue
Optimise to clicks or cost per lead and Google finds you the cheapest version of both - traffic that never books. We feed closed-won revenue back into the platform so it bids for customers, not form fills.
Bot and junk traffic
A chunk of most Search budgets is spent on bots and junk that will never convert. We shut down the wasted spend and capture the non-brand demand you're actually missing.
Broken conversion tracking
Without tracking from click to closed deal, every optimisation is guesswork. We rebuild measurement so you can see which keyword produced which customer.
Generic landing pages
A high-intent click that lands on a mismatched page bounces instead of booking. We align landing pages and forms to the search intent behind the ad.
Case studies
What our clients say
“In a single quarter, Copixel took paid media from a line-item we'd written off to our most powerful pipeline generator. Going from near-zero to over $2M in pipeline and securing a 3x budget increase from our board speaks for itself.”
Brandon Nehrkorn
VP of Marketing
“Copixel rebuilt our Google Ads from the ground up: fixed tracking, shut down junk traffic, and captured the non-brand demand we were missing. We hit our best CAC in 18 months, doubled Google Ads conversion rate, and reached a 50% trial to customer rate - the highest in our history.”
Jeff W.
Marketing Director
Introducing the Click-to-Close Loop.
Our system for turning ad spend into closed-won revenue. We don't scale spend until the path from click to closed deal works end-to-end.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
What's wrong with how most agencies run Google Ads?
They optimise to clicks, cost per lead, or conversion rate - metrics that look good in a dashboard but stop at the form fill. We connect Google Ads to your CRM and bid for booked calls and closed revenue, so the budget chases customers, not cheap leads.
We already run Google Ads. What would you change first?
We start with the £100k Revenue Sprint - a paid review of your account, tracking, landing pages and conversions. For Salesmsg that surfaced budget being burned on bot traffic and missing non-brand demand; the rebuild delivered their best CAC in 18 months and doubled their Google Ads conversion rate.
Do you cover Performance Max, Search, and the rest?
Yes - segmented Search, Performance Max, Dynamic Search Ads, YouTube and Demand Gen, structured around your highest-intent demand. We built exactly that full-funnel Google architecture for Beams, lifting revenue 122%.
How do you measure success?
Booked calls and closed revenue, tied back to the campaign that produced them. Not clicks, not cost per lead.