Meta will happily find you cheap leads.
Meta's algorithm is brilliant at finding the cheapest possible conversion - which is exactly the problem when that conversion is a junk lead. We run Meta Ads that feed closed revenue back to the platform and test creative every week, so it learns to find buyers, not bargain-hunters.
Where Meta budgets leak.
Meta optimises hard for whatever you ask it to. Ask for cheap leads and that's exactly what you'll get. Here's where the spend usually goes missing.
Optimising for the cheapest lead
Tell Meta to chase cost per lead and it floods you with the cheapest form fills it can find. We optimise to booked calls and closed revenue, so it targets the people who actually buy.
Creative fatigue
Meta creative goes stale fast - performance quietly decays as the same ads burn out. We launch and test new concepts every week across Feed, Stories and Reels, scaling winners and cutting fatigue before it hits efficiency.
No tracking past the click
Meta's in-platform numbers flatter themselves. Without CRM-tied measurement you can't see which ad produced revenue. We tag every lead from first click to closed deal.
Lookalikes built on junk
Feed Meta low-quality conversions and its audiences learn to find more of the same. We feed it real customers so the targeting compounds in the right direction.
Case studies
What our clients say
“Copixel supported us during a critical growth phase. They built a sophisticated full-funnel acquisition engine across Google and Meta - with tracking and CRM integration that let us optimise for real revenue, not vanity metrics. Strategic, deeply analytical, execution-focused - one of the strongest performance marketers I've partnered with.”
Isabel
Head of Marketing
“Copixel rebuilt our Google Ads from the ground up: fixed tracking, shut down junk traffic, and captured the non-brand demand we were missing. We hit our best CAC in 18 months, doubled Google Ads conversion rate, and reached a 50% trial to customer rate - the highest in our history.”
Jeff W.
Marketing Director
“Thanks so much for everything you've done with us over the years. I've really appreciated the results you've driven and how easy you've made it to work together. You've been a real partner to the team.”
Hayden Wood
CEO
Introducing the Click-to-Close Loop.
Our system for turning ad spend into closed-won revenue. We don't scale spend until the path from click to closed deal works end-to-end.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
Our Meta leads are cheap but they never convert. Why?
Because Meta is doing exactly what it was told - finding the cheapest conversion. When the optimisation signal is cost per lead, the algorithm finds bargain-hunters. We switch the signal to closed-won revenue from your CRM, so it learns what a real customer looks like.
How do you keep creative working?
We treat creative as an engine, not a one-off. New concepts launched, measured and iterated every week across Feed, Stories and Reels - winners scaled, fatigue cut before it costs you. That's the system we ran for Beams alongside Google.
Where would you start?
The £100k Revenue Sprint - a paid review of your account, creative, tracking and landing pages - so we're optimising against real revenue data, not Meta's in-platform numbers.
How do you measure success?
Booked calls and closed revenue connected back to the ad that produced them. Not cost per lead or click-through rate.