If they don't sit in the chair, they don't count.
We run Google and Meta ads for dental practices in the UK, Ireland, and the USA. Judged on number of new patients, not cost per lead.
Where dental ad budgets leak.
You're paying for the clicks either way. These are the leaks that decide whether they become patients.
Enquiries that were never going to book
Price-shoppers and no-shows burn front desk time, and most never wanted the implant or Invisalign consultation in the first place. We qualify in the ads and the forms, so the wrong enquiries are filtered out before the phone rings.
The practice that answers first wins
78% of buyers go with whoever responds first, and dentistry is no different: patients book whichever practice answers. We wire up instant follow-up - WhatsApp included - so every enquiry gets a response in minutes, whenever it lands.
Implant and Invisalign leads need their own campaigns
A lead for a £3,000 implant case and a lead for a check-up are not the same lead, and campaigns shouldn't treat them as interchangeable. We split campaigns by treatment and judge the spend on treatment revenue.
Local audiences wear ads out fast
A practice's catchment is small, so the same few thousand people see your ads on repeat and performance fades within weeks. Monthly refresh cycles are too slow. We test and replace creative weekly.
We rebuilt a dental practice's enquiry form: +300% leads, 60% lower cost per lead.
The old form did a few things wrong. Two name fields where one would do. A free-form message box, so prospects worried about what to write and the front desk had to read it all. And a button below the fold, so you couldn't tell where the form ended.
We built our approach on high-consideration lead generation: home renovation, energy, B2B software. Businesses where a lead is worth thousands and a bad one wastes everyone's time. Dental practices are exactly that business, and it's where we now spend most of our time.
70% decrease in CPA
Bulb Energy
Energy Supplier
Introducing the Click-to-Close Loop.
Here's how the Click-to-Close Loop plays out for a dental practice - we don't scale spend until the path from click to accepted treatment plan works end-to-end.
Trace the full path from ad click through enquiry, booked consultation, attended appointment, and accepted treatment plan. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, booking flows, tracking, and follow-up speed. Find where patient quality leaks - the enquiries that never book and the no-shows costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the treatments you want to grow. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked consultations and accepted treatment plans, not cheap enquiries.
Feed accepted treatment revenue back into the loop. Budget shifts toward what books high-value patients. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booked consultation, attended appointment, and accepted treatment plan. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, booking flows, tracking, and follow-up speed. Find where patient quality leaks - the enquiries that never book and the no-shows costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the treatments you want to grow. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked consultations and accepted treatment plans, not cheap enquiries.
Feed accepted treatment revenue back into the loop. Budget shifts toward what books high-value patients. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For practices already spending on Google or Meta ads and unhappy with what comes back.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
“We already have someone running our ads.”
You don't have to switch. The £100k Revenue Sprint runs alongside whoever manages your ads today - in-house, freelancer, or agency - as a paid second opinion on your funnel. If your setup's strong, £1,500 confirms it. If not, you decide what happens next.
Do you work with practices outside London?
Yes. We work with dental practices across the UK, Ireland, and the USA. Ad accounts, reporting, and calls all run remotely, so where the practice sits doesn't change how we work.
Can you guarantee new patients?
No, and be wary of anyone who says yes. What we do guarantee is the Sprint's terms: if we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
What do you need from us to start?
Read access to your ad accounts and analytics - that's enough for the Sprint. Your accounts, your data: the practice keeps ownership of everything, before, during, and after working with us.
How do you measure success?
Booked consultations and treatment revenue - implants, Invisalign, the treatments you actually want more of - connected to your practice management system where possible. Cost per lead doesn't tell you whether the diary filled, so we don't judge the work on it.