Cheap leads won't fill your calendar.
You're paying for clicks and form fills. But the job goes to whoever calls back first - and most enquiries never get a fast, human follow-up. We connect your ad spend to booked jobs and closed revenue, so you stop paying for leads that go cold.
Where home services budgets leak.
Home services lead gen lives or dies on speed and intent. Here's where the money usually goes missing.
Slow follow-up
78% of buyers go with whoever responds first. A lead sitting in an inbox for hours is a job already booked with someone else. We get enquiries to a human in minutes.
Junk leads and no-shows
Tire-kickers, wrong-area enquiries, and quote-shoppers drain your team. We tighten targeting, forms, and qualification so the leads that land are worth quoting.
Generic landing pages
A click from a kitchen ad shouldn't land on your homepage. When the page doesn't match the job, the area, and the intent, paid clicks bounce instead of booking. We rebuild them to convert.
Cost-per-lead vanity metrics
Cost per lead tells you nothing about which campaign filled the calendar - optimise to it and you buy cheap enquiries that never book. We connect spend to your CRM and optimise for booked jobs.
Case studies
What our clients say
“Copixel supported us during a critical growth phase. They built a sophisticated full-funnel acquisition engine across Google and Meta - with tracking and CRM integration that let us optimise for real revenue, not vanity metrics. Strategic, deeply analytical, execution-focused - one of the strongest performance marketers I've partnered with.”
Isabel
Head of Marketing
“Thanks so much for everything you've done with us over the years. I've really appreciated the results you've driven and how easy you've made it to work together. You've been a real partner to the team.”
Hayden Wood
CEO
Introducing the Click-to-Close Loop.
Here's how the Click-to-Close Loop plays out for a home services pipeline - we don't scale spend until the path from click to booked job works end-to-end.
Trace the full path from ad click through enquiry, booked call, quote, and won job. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and response times. Find where lead quality leaks - the wrong-area enquiries and slow callbacks losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the job and the area. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed jobs, not clicks.
Feed closed jobs and their revenue back into the loop. Budget shifts toward what fills the calendar with real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booked call, quote, and won job. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and response times. Find where lead quality leaks - the wrong-area enquiries and slow callbacks losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the job and the area. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed jobs, not clicks.
Feed closed jobs and their revenue back into the loop. Budget shifts toward what fills the calendar with real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
Do you work with home services businesses specifically?
Yes. We've run paid media for home services brands like Beams, where the job is high-value, local, and won or lost on response speed. We optimise for booked surveys and closed jobs, not cheap enquiries.
Our leads come in but never answer the phone. Can you fix that?
That's usually a speed and qualification problem, not a volume one. We get enquiries to a human in minutes and tighten targeting so you're calling back people who actually want the work - the leads that book and show up.
We already spend on Google and Meta. What would you change?
We start with the £100k Revenue Sprint - a paid review of your accounts, landing pages, forms, and response times. In one home renovation account that surfaced £80k+/year leaking through creative fatigue, generic pages, and 14-hour response times.
How do you measure success?
Booked jobs and closed revenue, connected back to the campaign that produced them. Not form fills, not cost per lead.