LinkedIn fills your CRM with the wrong buyers.
LinkedIn can reach exactly the right accounts - or burn your budget on senior-looking leads that never enter a real sales cycle. We run LinkedIn Ads built around pipeline and closed-won revenue, not gated-content downloads that sales quietly ignores.
Where LinkedIn budgets leak.
LinkedIn is the most expensive place to be wrong about your audience. Here's where B2B spend usually goes missing.
Leads that look senior and never close
An impressive job title isn't pipeline. We target the accounts and roles that actually buy, and judge campaigns on SQLs and pipeline created - not lead volume.
Paying for content downloads
Gated ebooks generate MQLs that sales never follows up. We focus spend on the demand that converts to pipeline, not the metrics that pad a report.
Attribution that stops at the form
B2B deals take months and touch many channels, so reporting that ends at the lead hides what works. We connect spend to closed-won revenue, even months later.
Treating LinkedIn like Google
LinkedIn's costs and intent are nothing like search - run it on the same playbook and the maths never works. We build a LinkedIn-specific strategy around your ICP and pipeline.
Case studies
75% decrease in CPSQL
AI Logistics Software
B2B SaaS
What our clients say
“In a single quarter, Copixel took paid media from a line-item we'd written off to our most powerful pipeline generator. Going from near-zero to over $2M in pipeline and securing a 3x budget increase from our board speaks for itself.”
Brandon Nehrkorn
VP of Marketing
Introducing the Click-to-Close Loop.
Our system for turning ad spend into closed-won revenue. We don't scale spend until the path from click to closed deal works end-to-end.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booking, quote, and sale. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, lead forms, tracking, and follow-up speed. Find where lead quality is leaking - which leaks are losing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to ad intent. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked calls and closed-won revenue.
Feed closed-won revenue back into the loop. Budget shifts toward what creates real customers. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
LinkedIn is expensive. Is it even worth it for us?
It is when it's run for pipeline instead of leads. For SHARE Mobility we ran LinkedIn alongside Google and took paid media from a written-off line item to over $2M in pipeline in a single quarter - and a 3x budget increase from the board.
Our LinkedIn leads look great but sales says they're junk. Why?
Senior job titles aren't buying intent. When you optimise to lead volume, LinkedIn finds people happy to grab a download. We optimise to SQLs and pipeline by feeding CRM outcomes back in, so the targeting learns what a real opportunity looks like.
Can LinkedIn be attributed with a long sales cycle?
That's exactly why we connect ad spend to your CRM - tracking which campaign produced which closed-won deal, even months later, instead of stopping at the form fill.
Where would you start?
The £100k Revenue Sprint - a paid review of your accounts, tracking and targeting - so we build the LinkedIn strategy from real pipeline data, not guesses.