Cheap new-patient leads are expensive.
A cheap enquiry isn't a new patient. The numbers that matter are booked consultations, attended appointments, and accepted treatment plans. We run paid media that optimises for high-value patients and chair time, not form fills your front desk has to chase.
Where dental ad budgets leak.
Dental marketing is full of cheap leads that never sit in the chair. Here's where the spend usually goes missing.
Enquiries that never book
A form fill isn't a patient. Without fast, structured follow-up, high-intent enquiries go cold and book with the practice that called back first. We get leads to your front desk in minutes.
No-shows and low-value visits
Discount-led ads fill the diary with one-off check-ups and no-shows. We target the treatments that matter - implants, ortho, cosmetic - so you're booking consultations worth attending.
Consultations that don't convert
The revenue is in the plan, not the first visit - and plans don't get accepted when the ad sold a discount. We align messaging and landing pages to the high-value treatments you want to grow.
Cheap leads, low patient value
Cost per lead ignores what a patient is worth over time, so it rewards the wrong enquiries. We connect spend to booked, attended, and accepted treatment - optimising for patient value and chair time.
What good looks like for a dental practice.
We're taking on dental practices now, and we bring the same playbook that's worked across high-value, appointment-driven businesses. Here's the funnel we build around - and the numbers we hold ourselves to.
- 1
Enquiry
A high-intent click from someone searching for a specific treatment - not a discount-chaser.
- 2
Booked consultation
Fast, human follow-up turns the enquiry into a consultation on the calendar, before they book elsewhere.
- 3
Attended
Reminders and qualification cut no-shows, so the consultation actually happens.
- 4
Accepted treatment plan
Messaging set to the treatments you want to grow, so consultations convert to accepted, high-value plans.
- 5
Patient lifetime value
We connect spend to attended, accepted, and repeat treatment - optimising for patient value, not cost per lead.
We're early in this vertical, so we won't point at a dental case study we don't have. What we will bring: a funnel built for booked, high-value patients, senior people on your account, and full transparency on every number.
Introducing the Click-to-Close Loop.
Here's how the Click-to-Close Loop plays out for a dental practice - we don't scale spend until the path from click to accepted treatment plan works end-to-end.
Trace the full path from ad click through enquiry, booked consultation, attended appointment, and accepted treatment plan. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, booking flows, tracking, and follow-up speed. Find where patient quality leaks - the enquiries that never book and the no-shows costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the treatments you want to grow. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked consultations and accepted treatment plans, not cheap enquiries.
Feed accepted treatment revenue back into the loop. Budget shifts toward what books high-value patients. Every campaign earns its keep or doesn't.
Trace the full path from ad click through enquiry, booked consultation, attended appointment, and accepted treatment plan. Where does spend go in, and where does it come out as revenue?
Inspect ad accounts, landing pages, booking flows, tracking, and follow-up speed. Find where patient quality leaks - the enquiries that never book and the no-shows costing the most revenue, not just the most leads.
Close the leaks in priority order. Tracking gaps fixed. Forms re-scoped. Landing pages aligned to the treatments you want to grow. Instant response turned on. Plug the leaks before scaling spend.
Run controlled experiments across creative, channel mix, and landing pages - judged on booked consultations and accepted treatment plans, not cheap enquiries.
Feed accepted treatment revenue back into the loop. Budget shifts toward what books high-value patients. Every campaign earns its keep or doesn't.
Pricing
The £100k Revenue Sprint.
For businesses spending £10k+/month on paid media.
£1,500
A 5-day sprint that finds at least £100k you're leaking right now, and how to fix it.
- Ad accounts review (Meta · Google · LinkedIn)
- Landing pages, forms and tracking review
- Competitor creative, CRM and lead-quality analysis
- 60-min live walkthrough + 30-day action plan
3 fixes or refund. If we can't identify at least 3 actionable fixes to improve lead quality, booked-call rate, or pipeline visibility, we refund the £1,500.
The Click-to-Close Retainer.
For teams ready to scale after the Sprint.
Priced after the sprint, based on your accounts, channels, and growth targets.
- Weekly creative + channel testing
- Weekly performance call with the senior team
- Monthly board-ready reporting
- No lock-in. Rolling monthly after 90 days.
Your accounts. Your data. Senior team end-to-end - the team that runs your sprint runs your retainer.
Frequently asked questions
Have you worked with dental clinics before?
We're taking on dental practices now. We won't show you a dental case study we don't have - but the model is proven across high-value, appointment-driven businesses where the win is a booked, attended appointment, not a cheap lead.
Most dental leads are low quality. How is this different?
Discount-led ads fill the diary with no-shows and one-off visits. We target the treatments you actually want to grow and optimise for booked consultations and accepted treatment plans - measured against patient value, not cost per lead.
We get enquiries but they don't turn into patients. Why?
Usually slow follow-up and weak qualification. High-intent enquiries go cold within the hour and book with whoever calls back first. We get leads to your front desk in minutes and qualify for the treatments that matter.
How would we start?
With the £100k Revenue Sprint - a paid review of your ad accounts, landing pages, booking flow, and follow-up times - so we're working from your real numbers before recommending anything.